November 13th, 2025, Hangzhou, China — Geely Auto’s mid-size plug-in hybrid SUV, the Geely Starray EM-i (also known as Geely EX5 EM-i in some regions), has been honored with the prestigious Good Design Award. It stands as a testament to Geely Auto’s unwavering commitment to balancing user-centered, ease-of-use design with practicality. Blending a smooth driving experience, unified design language, and energy-efficient solution, it sets a new standard for plug-in hybrids.
An innovator and pioneer with worldwide R&D centers and design teams, Geely Auto delivered the impressive Geely Starray EM-i to compete against 5,225 entries around the globe and secured an award in the mobility category of the Good Design Award. Founded in 1957 by the Japan Institute of Design Promotion, the Good Design Award is one of Asia’s most prestigious honors, recognizing outstanding design excellence across industries. The jury spoke highly of the PHEV model, “The product was highly praised for its exceptional design quality, which surpasses expectations. It also deserves high remark for its cohesive design, reflected in elements such as the front and rear lights, the door openings, and interior detailing.”
The Geely Starray EM-i combines aerodynamic efficiency with light-and-shadow aesthetics, delivering both technological sophistication and a human-centered experience. Its exterior fuses Eastern-inspired curved surfaces with modern engineering elegance, while the interior’s ‘Visual Golden Triangle’ layout and ergonomically designed cabin provide an immersive, comfortable environment. Efficient space utilization, advanced lighting systems, and a porcelain-like paint finish create a global benchmark in automotive design, perfectly balancing aesthetic sophistication with practical functionality.
The Good Design Award is among the most esteemed honors that the Geely Starray EM-i has ever received. Previously, the model has taken home the Red Dot Design Award, the MUSE Design Awards Platinum Winner, the IDA International Design Award, and the A’ Design Award Gold Winner, underscoring Geely Auto’s global leadership and innovation in automotive design.
Chen Zheng, Vice President of Geely Auto Group, stated, “Design must be intentional. The Geely Starray EM-i is a concentrated embodiment of Geely’s global design philosophy. By blending Eastern aesthetics with international design language, we aim to deliver an automotive experience that combines cultural depth with technological appeal for users around the world.”
Since its international launch in September 2025, the Geely Starray EM-i has entered markets including Australia, Indonesia, and Poland, with plans to enter more markets. As Geely continues to grow its global footprint, this plug-in hybrid SUV promises to deliver an exceptional driving experience to customers around the world.
